San Francisco Real Estate : All right, Mr. DeMille, I'm ready for my close-up. ...

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All right, Mr. DeMille, I'm ready for my close-up. ...

or..."I AM big, it's the pictures that got small! ..." 

Atta girl!  You tell em.    

Many of the Real Estate agents here will mix in close-up shots into their MLS postings...photos of furniture groupings, doorknobs, fireplace tiles, and other interesting 'hardwares' and features that give the home distinct character.  When done correctly, it can really set the mood (like nothing else). 

Here are a few of my favorite (staging) close-ups I found today while rummaging through my desktop photos.  I'm still trying to merge two computer into one, so I'm sure I'll be digging up a few more as time passes.

 

 

 

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entry hall makeover

 

 

 

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        ...Have you had your Close-up today?

  David Ames 

  Top Producer 

 

  DavidAmes@zephyrsf.com

  (415) 271-2071

Comment balloon 66 commentsDavid Ames • September 14 2010 09:41PM

Comments

I love all the clean lines. That movie, Sunset Blvd is one of my old time favorires.

Posted by Lizette Fitzpatrick, Lizette Realty,Lexington KY MLS - Kentucky Homes - (Lizette Realty - Lexington KY - Richmond KY) about 7 years ago

Hey Lizette...wow, you found this one quick!  And, me too...Gotta love Norma Desmond. 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

David- Just love the photography... especially the last shot ;-)  Helps to have good furniture!

I see you're on 17th Street.  I used to live on 18th & Collingwood (oh, I hope I'm remembering that correctly), and later in Noe Valley.  Love that part of the world.  

Posted by Marcie Sandalow, Bethesda Chevy Chase DC real estate (Marcie Sandalow Evers & Company Real Estate 301.758.4894 ) about 7 years ago

Thanks Marcie...and YES, you're spot on with the geography!  Talk about a "180" out to DC, Maryland...hope life is treating you well on the other coast.  I have friends that moved to the DC area a few years ago, and I keep meaning to make a trek out there to visit.  Best, D.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

You are the man!  So well done David..............great photos and love the reference to the dear Ms. Swanson...............the movie was almost as good as this post.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) about 7 years ago

Love it David, and worthy of a SIF feature ...

home staging photos

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) about 7 years ago

No Roger...YOU'RE the man!  Your final comment made me grin. :)  And I still find it a shame that she didn't win the Oscar for it...then again, how could she when "All About Eve" swept the podium!  Fasten your seat-belts, I feel another blog coming.

Hooray, Maureen.  "I'd like to thank..."

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

These are great pictures, David.  They certainly do set the mood.  I love the one with the chair by the window.

Posted by Jane Peters, Connecting you to the L.A. real estate market (Home Jane Realty) about 7 years ago

David - "All About Eve" still gives me goosebumps, but Gloria Swanson was magnificient.  Gorgeous shots. 

I love the first photo with the reflection of the lamp in the glass table.  Also love the black river rocks in the glass bowls, and - oh, wait a minute, is that an Ames original?  I said Ames, not Eames - the glorious gold paintings in the background.  Love it!  Very mod star from Maureen, by the way.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) about 7 years ago

I do too, Jane.  You would've loved this place.  Mid Century modern in Bernal Heights...with a really "inventive" floor-plan.  The seller was an architect.  I'll have to show you some other photos of the place later on.

LoL...Eames to the left and Ames to the right.  I remember when I did those paintings, Sally.  It was for a specific installation where I needed some strong yellow for accent (which is rarely the case!!).  Funny enough, we ended up using them all the time...who knew.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

David, I wonder if all Real Estate photos on the MLS looked so good we would sale so much faster!  Your shots remind me of a photo shoot I saw of a Carmel home on the coast.  The photos were all taken in the evening with lights reflective in the home.  You certainly gave some shots the idea that the sun was just on the verge of rising or setting.  The right light gives such an impression.  Beautiful Dave....  Did you take them yourself?  They would make great cards!   Nice smile BTW!

Posted by Kimberly Moore (Coldwell Banker McKinney & Associates) about 7 years ago

I've watched that movie so many times. It is so great. Your close ups are stunning!

Posted by Cathy Lee, ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) about 7 years ago

Thanks Kimberly...I actually DID take these.  And funny you should mention the light.  They were taken at different times of the day to capture it accordingly.  [And thank you for the compliment]   :)

Me too, Kathy...3 times at least.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Very stylish, and quite talented, Mr. Ames :)

 

Posted by Palm Springs Realtor Stewart Penn, Bennion Deville Homes - Broker Associate (Bennion Deville Homes) about 7 years ago

Who can argue with "All About Eve" sweeping the podium...........I'm sure the lovely Ms. Swanson mumbled a few choice words under her breath that evening.............possibly out loud.

And the winner is...................David Ames!  This post is so deserving of being Featured, Congratulations sir.

So glad I finally subscribed to your blog................what the hell took me so long?

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) about 7 years ago

It would appear that someone has confused staging with decorating and film directing.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) about 7 years ago

LOVE close ups and yours are fabulous, of course!!! My favorite is the one with the orange chair with the light streaming in the window. I think I have the same leaf pillow in my inventory!

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) about 7 years ago

David, Mixing close up shots in the pictures of the MLS not only gives it character it brings warmth to the rooms. I need to start doing more close up shots. Nicely done.

Posted by Diane Williams about 7 years ago

Marcia, Marcia, Marcia...... I swear you could post a fart and there would be 20 comments in less than five minutes.   And.......... it would become a feature post.   Well, as has been mentioned before: I'm jealous!

But hopefully, there is some justice, and you're not really tall and good-looking too!   Well, maybe not tall.   The photo suggests a modicum of good looks, so it leaves me some hope that you're only 4'5"....

Oh, BTW,  nice photos.......

XOXO

Jan

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) about 7 years ago

Hi David: Great post!

I really like the first and second shots, well staged and they show great possibilities. They would help many buyers imagine what they could do in that space.

And that's the point--not just great photography, artful and well shot, but informative and persuasive, too.

I just love marketing listings--and these are well done. Thanks for sharing.

Posted by Julissa Jumper, Fayetteville, NC Real Estate (Select Properties of Fayetteville, LLC) about 7 years ago

I think a tasteful closeup can be effective too, David - as long as the buyer also have plenty of macro shots as well.

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) about 7 years ago

David:

I have not seen any shots like these in our MLS but they are an interesting idea if you happen to have enough space left over after showing all of the necessities. They really do set a certain mood.

Gloria Swanson and a young William Holden. What a film classic that was.

 

Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) about 7 years ago

Stunning, David.  Absolutely stunning. I see "no confusion" whatsoever.  Instead, I see incredible staging that will no doubt help draw the buyers off of the internet and into the home.  Close-ups help to further capture the mood of the home. I shoot them often and let the real estate agent decide what pictures to use for the listing.

Thanks for sharing.

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) about 7 years ago

Hi David, I do love your stylish close up shots, I can't stop looking at them. Now are these your clients furnishings, if so I'm quite envious jealous. Is this your design or do you have a stylist on your team? After seeing you Eames it reminded me when I went the Herman Miller store in Atlanta and fell in love with his Nelson seating, sooo comfortable!

Posted by Cynthia Bartch, Redesigned Spaces; All Round Nice Gal (Home Stager/Property Stylist & more! Granville, Ohio) about 7 years ago

David, your pictures are breathtaking....I was gonna suggest, but you've got it featured already. Congrats. I bookmarked because I want to come back and look at them again and again.

Posted by Anna Dovger, Home Staging -The Woodlands, TX (Add Value Home Staging LLC, 281-704-6607) about 7 years ago

The lighting - both natural and electric - is so evocative.  Great to include shots like those.  Julie

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) about 7 years ago

I recently just blogged about this very topic and I love your examples as well - just beautiful.  Close-ups are essential to our Portfolios because the "details" can often times get lost when we are trying to photograph an entire room.

Posted by Connie Tebyani, Platinum Home Staging, Los Angeles and Ventura County (Platinum Home Staging, Inc. : RESA-Pro) about 7 years ago

Not that long ago you only had a few shots available. Now that you can put lots of photos in each listing this is a great idea. Now it's time to get creative.

Posted by John Thomas, Canton, Alpharetta, Roswell, Woodstock, REALTORS (RE/MAX Town and Country) about 7 years ago

These photos look like something right out of a magazine.  Hmm, maybe that's a good way to get people to the property for a showing.  I may just use this technique with a new listing.

Posted by Tammie White, www.FranklinHomesRealty.com or (615) 495-0752 (Franklin Homes Realty LLC) about 7 years ago

David,

Those are great photos.  You really show off a home with high quality vignettes as you had done.  Congratulations on fine phoots,  those close ups portray a moment where someone can visualize themselves in.

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing (Napa Consultants) about 7 years ago

I think it's a great idea to insert smaller photos amongst the larger ones - yours are lovely.  Sometimes I take really really close up shots, say of just one window or alcove.

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) about 7 years ago

David your photos are fantastic.  I'm going to have to use some of these for ideas on my next staging job!!  (Oh, that's not plagerism is it??)

Posted by Teri Clardy, APSD Certified Home Stager Pro (Colorado Premier Staging, LLC) about 7 years ago

These are simply gorgeous. What an eye for photography you have.

Posted by Jeana Cowie, Broker Associate, ABR, CRS, GRI, SRES (RE/MAX Real Estate Limited) about 7 years ago

Thanks Stewart...If only I had that lichtenstein?  ;-)

LOL, I'm sure she did, Roger.  And thanks for jumping on!...I've been watching your blog for a while now.  :-)

Sorry Lenn, no confusion here.  These are listings I personally staged and photographed.  The goal was to show the benefits of including artful photography in our MLS photos.  It's done with great success here in San Francisco and Los Angeles.  I'm sure you'll see more of this head your way in the near future.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Valerie..."Target" pillows (once again).  Where did you get  yours?  I love that orange chair shot too. 

Thanks Diane, and when you do start taking these close-ups, make sure to turn your FLASH off!  It will either require a steady hand or a mini tripod, but so worth it. 

 

 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Tom...you get your own box.  I am just now wiping down the bookshelves behind my computer (due to the coffee I sprayed all over them while reading your comment).  L M A O!!!!!!!!!!  I haven't laughed that hard all week.  And, you're close...4'3" with a size 12 shoe.  Better?  if you ever stop reading my blog, I'll be heartbroken.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

i love marketing listings, too, Julissa!  It's the only part that indulges the artisan side of me (that I crave).

Absolutely Irene.  :-)

I agree Claudett.  It really helps when there's plenty of room for "additional photos" in your MLS system.  I'm not sure what the limit is here (if any), but often I'll see 30 or more photos attached to some listings.  (Even still, I'm amazed at the amount of "why bother" photos that still get posted).

Thanks Kathy (wink).   When I've staged for other Realtors, I've always shared the photographs I took (the ones I liked, anyway) with them, and let them make their own decision to include or not.  Often, they would include them.

Hi Cynthia!  All of these furnishings were ours (except for the Eames chair in the second shot...that belonged to the client).  One of my business partners (Ann) was often involved with my installations.  She and her husband were (are) real estate clients of mine that soon became good friends.  We've learned so much from each other over the years.  In fact we collaborated on the 'orange slipper chair room' and she was the main inspiration on the 'floor mirror loft room'...

You're sweet...thanks Anna.  ;-)

Light is everything, Julie...(natural or manufactured).  I mentioned earlier that all these photos were taken without a flash.  It's KEY!

Connie, I'm going to read your blog post!  Perhaps the more we mention it, the more the idea will spread.  Fingers crossed.  :-)

Tammie...magazine stylists know EXACTLY what they're doing.  Time to join them, I say.

Ron & Alexandra, That's it!  :-)  (cup of tea and a good book anyone?)

I love well crafted shots like that Margaret.  I was going to post some "architectural" examples as well, but that might have made this posting a little too lengthy. 

Teri...you're in the clear!  ;-)

Jeana...funny, I used to do my own photography (back in the day of dark-rooms), but I'm still getting the hang of digital.  It's amazing the quality you can get from these little Cannon power shot cameras.

 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

And a wink back at ya! (smile).

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) about 7 years ago

I at time scratch my head when I look @ 25 photos, and its just of a different angle of the fireplace, swimming pool or a array of photo's of the tool shed in the back yard.  I find these photo's refreshing.

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) about 7 years ago

Kathy...;)

Sooo true, Lorraine!  There's "informative" and then there's "enough, already"!

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Great photos and a great reminder to mix it up a little - though I really like pictures of elements that will stay with the house and less focussed on the furniture. On the otherhand, people do respond to a sense that those living there currently are enjoying the lifestyle the buyers are aspiring to!

Posted by Stephen Hodge (Chestnut Park Real Estate Limited, Brokerage) about 7 years ago

I agree, Stephen.  Some agents carry it too far (to the point of not seeing the actually ROOM in ANY of the photos)...there's a fine balance.  A couple of close-ups with a little suggestion can go a long way.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

42 comments in six hours.......harumph!   Are these people on the payroll?  

Size 12? Well, I'll be the judge of that!

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) about 7 years ago

Yes.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Very nicely done, David! These are beautiful examples of 'just the right touch' :)

Posted by Debi Boucher, "Realtor Showcase" - Real Estate Photography/Virtual Tours ( Real Estate Showcase Photography) about 7 years ago

John Thomas...(how did I skip you!?)  Yes...the new allowances on most MLS make it so much easier to have fun with some of your photos.  Again, I'm not sure what the limit is here, but it seems to be endless on some level.

Thanks Debi...appreciate the compliment, especially from someone who knows a thing or two about photography.  ;-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Yes..."Target" I am kind of surprised they have the same stock form East to West!. I love watching Staging & design shows, or even the sets on network TV and spotting inventory I own. I'm like..."Oooh, they got that bowl at Walmart or that vase was from TJ Maxx!!"

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) about 7 years ago

David, I think one of your comments on your post do not appreciate the art of a story and how a few close ups can capture the character of the listing. I included a few close up shots when selling my previous home, it helped!

Posted by Cynthia Bartch, Redesigned Spaces; All Round Nice Gal (Home Stager/Property Stylist & more! Granville, Ohio) about 7 years ago

David- the photos are worthy of any design magazine.  The lines are clean, colors neutral, not boring and could appeal to most everyone.  I like the idea of close-ups like yours in the MLS.  I can't imagine any buyer not wanting to pick up the phone and contact the agent for a showing.  And, you also showed that you don't have to spend a fortune to stage or decorate a home.  

Congrats on the Feature!! Well deserved. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 7 years ago

Ha!  I do that all the time, Val!  We can't help it.

I saw the photos you posted on your blog...gorgeous home, Cynthia!!!  (and lol...I had to re-read that comment a few times to see if I was interpreting it correctly.  I'm still not sure if I have it right, but that's OK...it's not for everyone).  ;-)  Besides, when I get comments like the those from Tom Scanlon, it keeps a grin on my face all day.  (that guy kills me!).

Nicely put, Kathy...and thank you.  :-)  (And thank goodness for Target...no plug here...and all our favorite furniture/furnishing retailers and wholesalers we rely on).

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Wow!  Amazing photos as always David.  My fave is the one with the mirror leaning against the wall reflecting the slipper chair - beautiful!  I have to say I enjoyed reading your exchanges with Tom Scanlon as much as looking at the photos LOL!  He is SO funny!  I can't believe I've missed reading his posts.  That's it, I'm off to find Tom's blog right now.  Congrats on the feature by the way :-)

Posted by Charlene Storozuk, Home Stager - Burlington Ontario (Dezigner Digz) about 7 years ago

;-) ...did you notice the plastic "trash" bag hanging on the front door (in the mirror reflection)  Ugh!!  Have fun on Tom's Blog.  And make sure you catch his comments on "The Counter Revolution..." he posted a few days back. 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

David: Your staging is always stunning, as are your photographs. Regardless of your height (or shoe size:o)) you are a giant talent.

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) about 7 years ago

LOL!  I didn't even notice the "trash" bag.  Oh well, I can't imagine anyone else would notice it either because it's such a beautiful picture.  Only you know it's there (and about 250 other AR members now) ;-)

Posted by Charlene Storozuk, Home Stager - Burlington Ontario (Dezigner Digz) about 7 years ago

Wow...that deserves a giant thank you Michelle.  ;-)

Charlene, It's out of the bag now,...(ouch, that was bad).

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

David ~ you are amazing!  These photo's ~ minus the trash bag ~ thank you for pointing that out ~ you should have not told us ~ brought yourself from "I kneel before you" to "Cool, he's human" :?) Anyhow, these photo's really are magazine worthy at the least!  The lighting, the angles, the shots them selves,... and the Staging, exquisite' (the hyphen means I said it with a french accent ~ just so you know).  And,...judging by your profile photo, 4'5"...NOT!  Houston ~ you've got a problem (but your comments are great)! 

Posted by Laura S. Baker, Realtor (920) 728-4118, First Weber Inc (First Weber Inc) about 7 years ago

So sorry to bother you, but have you ever thought about writing a book (with lots of photo's)?

Posted by Laura S. Baker, Realtor (920) 728-4118, First Weber Inc (First Weber Inc) about 7 years ago

Gosh, Laura...how do I respond to that other than Thank You!  (p.s., check is in the mail, or should I say 'courrier').  Love the "NASA" reference to Tom.  Thank God for his comments...or as Maggie Smith said to Michael Caine in 'California Suite', "wit and parry, wit and parry".  As far as a book...it's been thought of, is being thought of, but still remains to be seen or even initiated until I have a firm grasp of what will make it noteworthy.  I do know that if it ever happens, it will have to be collaborative in nature.  Talk to you soon! Best, D.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Well get on it!  I need more reading material to steal ideas from!  Hee hee hee. Just kiddin ~ well about the stealing part any how!  Do stop thinking about it and do it!  Life is toooooo short to think too hard!  Can you imagine if someone just organized and wrote a AR staging book!  How to begin ... How to get over certain hurdles ... How to handle different price brackets for houses ... Whew there is so much to cover!  What if the each of the veterins did a chapter in their specialty area ...  Oh h... oops almost cursed!  I'm going to stop being so loquascious and rest my thoughts for now!  I definately want to hear more soon! :)D

Posted by Laura S. Baker, Realtor (920) 728-4118, First Weber Inc (First Weber Inc) about 7 years ago

Hey David...I was just flicking through your "Book"...I mean your blog, showing my daughter your awesome photos and I just noticed something. The shot of the table with the 2 yellow canvases...did you intend to paint a womanly silhouette figure in the one on the left??? I so see that...but then again...I see people and faces everywhere, in everything. I saw a cocker spaniel in my pasta sauce the other day...LOL!!!

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) about 7 years ago

Laura, I think YOU should start that collection book...sounds like a winner to me!  :-)

Good eye, Val...yes, it was.  (And your poor daughter...she must have been bored to tears by the end.  LOL).

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

Oh my gosh, LOL, I am so sorry about the ramblings of that second comment from me!  I think I had a little too much coffee that afternoon! Forgive me love!

Posted by Laura S. Baker, Realtor (920) 728-4118, First Weber Inc (First Weber Inc) about 7 years ago

no worries...trust me.  :-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

David, those are gorgeous photos and I love how they capture the mood of the home.

Posted by Debra Kukulski, Broker Associate, SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL (RE/MAX Unlimited Northwest) about 7 years ago

Thank you , and...thanks for coming in for a look, Debra.  :-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 7 years ago

My pleasure, David, you have a great blog!

Posted by Debra Kukulski, Broker Associate, SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL (RE/MAX Unlimited Northwest) about 7 years ago

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