San Francisco Real Estate : Inspiration from one piece of furniture?

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Inspiration from one piece of furniture?

In this case, that's exactly what drove the desired look prior to coming on the market.  A colleague of mine asked me to stage his seller's property earlier this year with the idea of keeping the mid-century/modern integrity of the home consistent (inside and out).  It was a beautiful William Wurster home in the Eureka Valley/Dolores Heights neighborhood that still had the original wood walls and general layout intact.  When my eye hit the "blonde" media console piece (in the back of the photo), I knew THAT was the piece to build on.

*With the overabundance of 'wood on wood' in the room, I found that selecting high contrasting furnishings seemed to have the best effect. Combined with an aggressive listing price and keen marketing by the listing agent, this home was in contract in less than a week. (scroll down the comments section to see the Dining room 'B & A')...

william wurster living room

  David Ames 

  Top Producer 

 

  DavidAmes@zephyrsf.com

  (415) 271-2071

Comment balloon 44 commentsDavid Ames • August 26 2010 02:31PM

Comments

Looks FANTASTIC.....I know how hard it is to make that wood on wood come alive and you did it!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) over 7 years ago

Especially 'tone-on-tone', right?!  To keep the integrity of the wood paneling, (and as you know, I have no problem painting over wood), It would have been fun to refinish the floors in a satin ebony finish (or dark walnut) and try "lighter" furnishings with more color splashes.  Thanks for "+" vote Kathy.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

The black furnishings and accents definitely provide the contrast you were going for and the clean lines suit this space perfectly -- beautiful job!

Posted by Leanne Allen (Center Stage, LLC) over 7 years ago

How fantastic.    

The piece you choose showed off the floors and the walls wonderfully.

Wonderful job.

Posted by Virginia Tatseos (Stage-Show-Sell) over 7 years ago

David - You're really talented!!

Looks Great!!

Posted by Palm Springs Realtor Stewart Penn, Bennion Deville Homes - Broker Associate (Bennion Deville Homes) over 7 years ago

Leanne & Virginia ~ Funny thing, the owner was a little sceptical with the black & white suggestion at first, but amazed after.  (The agent was already "on board" before we even started).  Thanks for the "+" feedback.

Stewart ~ (blush)...Just for that, next time I'm down in L.A., i'll throw in a 'freebie' consultation for one of your sellers if you happen to be in the need while I'm in town.  ;-)  You just have to buy me drink after!  Cheers.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Quick - someone hand me a bib!  I'm drooling...my eyes caught that piece too.  Bless you for respecting the house in such an updated manner.  Julie

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) over 7 years ago

Julie...you crack me up!  ;-)  (Good thing I didn't suggest 'Laura Ashley' slipcovered prints, chintz, and lace curtains in this setting, eh?...although I've always had an "exit" fantasy of doing just that to see what kind of a reaction I get.  I don't think I could keep a straight face.  Especially if they thought it was a good idea). 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Ok David...you need your own show on HGTV...you blow all those Design Star winners out the window!! Your style is so sophisticated and sleek...love it! Get over the camera thing...LOL!

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) over 7 years ago

Love how you kept the piece in the room and worked from it David.  What a transformation!

I only wish all sellers would understand the importance of how sometimes their furniture becomes the objection to the sale. 

For argument's sake though, play along if you would be so kind.... IF you HAD to use only their furniture (because budget wouldn't allow for rental items) do you think you could have made it work (possibly just off setting with some accessories & getting rid of some [most]) or would you have passed on the job as you may have felt you couldn't do it justice with what they needed (or possibly recommend that it be shown vacant if they couldn't afford full staging?

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 7 years ago

(Alright, hush, Valerie...I told you the check was in the mail)!  Seriously, you're too kind.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Karen...excellent question!!!  i'd like to think I could, but I'm not so sure.  The rugs would HAVE to go (be replaced), and so would all the accessories (need new lamps, art, etc., but minimal).  The sofas were filthy, but if cleaned, and formed into a "sectional" with some solid white throw pillows and the rattan chair w/matching ottoman positioned in an offset angle to the conversation area, it might have worked out OK.  Otherwise, I don't think so.  Luckily, we haven't had to use rental furnishings for about 5 years now (although we did about half and half in the begining while building up the inventory).  Everything you see in that room (minus the 'blonde' console and the round black side table by the front entryway) was ours.  That being said, if the seller was on a tighter budget there is no doubt it would have been a trickier subject!  I HAVE passed on many stagings when circumstances proved it wasn't worth the "compromise".  Although I might have passed on this job had we not been able to do what we did, in this case I would've initially tried moving some pieces around (with the seller present) to see if a decent look could be acheived with what they had before making that decision.  Then again, the house had such great architectural appeal, that it would've been "fine" empty (just not glamorous).  Sorry if I'm all over the map here.  Would love to hear your thoughts.  :-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

The black and white is perfect to contrast all the wood everywhere else. But come to think of it...where is black and white not good? LOL

Posted by Shar Sitter, Home Staging and Redesign Minneapolis/ St. Paul, M (Rooms With Style) over 7 years ago

Wow -- I love the transformation and I'm not at all surprised it was under contract so quickly!!  Your design is simply scrumptious!!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 7 years ago

Please keep posting!! I love this room!! Your design is simply marvelous!! I love the dark accessories and light upholsteries-artwork is perfect with the dark lamp shades and pillows-such clean lines.  

Posted by Cathy Lee, ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) over 7 years ago

OK...i'm adding in the dining room (before and after) down here in the comments so as not to "disturb" the theme of the post (so to speak).   I really appreciate all the great comments, questions and exchange of ideas.  NOTE: I have to laugh because the area rug was way too small for "practical" use, but it photographed better than the larger rug I had pulled for the same space.  Go figure!

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

David. WOW!  Talk about a beautiful transformation. The change was so significant that I keep finding myself going back and forth to the before and back to the after.  Amazing.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

 

 

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 7 years ago

Hi David ,thank you for your great response. You were not all over the place, you are speaking my language!

This is a issue that many stagers face when budgets are tight, trying to work within the seller's budget and create a cohesive look that is appropriate to the style and price point of the home.  It is one of the reasons for me here in TX I generally stick to homes under 5,000 sq.ft and typically under $800K. Not only are many homes massive in sq. footage & ceiling height (but not necessarily price) many cannot afford full on rental furniture staging even though they need it.  Alot of sellers have gotten themselves into the problem of buying too much house (and not enough or the wrong furniture) and many times I either have to work with what they have or pass on the job.  It's hard to convince someone that money invested up front (they don't have in many cases) will save (or make them more) money in the end - they just don't always understand that and would rather give up money they don't "see" (those nasty price reductions) vs. investing so much less to get more.

Thanks again for playing along!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 7 years ago

Wow, that is just awesome! I live in a wood house, wood floors, cieling, walls and I know it can be a challenge. You made the wood look modern and cool....Very well done...Love it

Posted by Kimberley Hawley, Hawley Interiors & Staging (Hawley Interiors & Staging) over 7 years ago

Your work is outstanding David. Now, would you push some of that staging savvy up here into our mountains.  I keep thinking that with all of the bay area and LA people buying 2nd homes here that the message will get stronger but oh my goodness it's slow.  I need you to teach these agents a thing or two!  Love the black and white!!

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) over 7 years ago

I have always loved constrasts and to me 'clean stark white' with 'wood' (rustic) is a great contrast combination.  Fantastic job!!  LOVE IT.  The clean and contemporary (modern) really show off the wood walls (just can't bring myself to say paneling).

Posted by Leanne Zumbrunnen (Showhomes of Kansas City) over 7 years ago

So David you are not a full time stager?  You are an agent who has all that inventory to stage your own listings?  That's fantastic.  I'll bet you get a lot of listings with that kind of commitment!

Posted by Leanne Zumbrunnen (Showhomes of Kansas City) over 7 years ago

David - Ahh, you didn't want to base your design around the dusky rose, faux velvet settees?  Ha Ha!  I love mid-century modern and you have a very good eye - that sideboard is fantastic.  What a great stepping off piece.  Yes, yes, love the contrast of the white and black with the wood.  I thought it couldn't get any better, and then you went and posted the dining room!  Love the slipcovered chairs - really lightens and brightens the area. Superb job!

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 7 years ago

David - this is an amazing job. I would never have realized it was a mid-century house because the owners' furnishings sscreamed "dated" to me. You truly are one talented man and I agree - you need to sign up for next season's design star. The show desperately needs some designers with talent. Feel free to post more pics of this house...:-)

Posted by Judy Colburn, Los Angeles Glendora, San Dimas Covina, Home Staging (ProStaged Homes) over 7 years ago

Bravo David! Such a talent.  By enhancing the space, you made all of that dark, dull paneling look fantastic. Did I say fantastic and paneling in the same sentence? ;-)

Thank you for sharing!

 

Posted by Gina Metzger, ASP, IAHSP (Spaces Refined Inc.) over 7 years ago

David,

I think I recognize the sideboard. It's the Sussex Credenza from DWR and a fantastic piece! http://bit.ly/c8K5eJ : ) 

I work with many clients who are selling mid century modern homes and you are absolutely correct by keeping the integrity of the property inside and out. The target market for these homes is VERY knowledgeable about this period and will draw inspiration not only from the architecture and materials of the structure (glass, steel, etc...) but from its furnishings and lifestyle when deciding if the home is the right fit for them. Love your selection and inventory. I am not surprised it was under contract so quickly - You did a great job! Congratulations!

Posted by Claudia Andrade-Desbiens Los Angeles Modern Staging, Home Staging Los Angeles & Orange County (Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA) over 7 years ago

Kathy N ~ Thank again for the honor.

Karen ~ You brought up a good point I hadn't thought about.  5,000 sf!!  That kind of square footage in SF is like a super mansion.  One thing that makes staging here much easier (in my opinion) is the fact that the majority of my installations fall anywhere between 800 and 1,800 sf (with the occasional 2000 - 3000sf residence...and those can be tough to "fill" properly)!!  Large (McMansion) homes like that have got to be a challenge.

Kimberley ~  Sounds warm and cozy! ;-)

Ginger ~ LOL!  Wow, talk about 'God's' country...what a beautiful place to live.  Yes, it would be fun to take one of those cabin style bungalowes and do a 'Ralph Lauren' country chic "lodge" number on it, don't you think?

Leanne ~ We recently sold the business to another stager (just last month), but part of the deal was that I get priority access to future jobs for my clients (sellers).  Up until then, I was doing a lot of huffing and puffing up stairs and hallways with the ole' industrial Hefty trash bags filled with pillows, duvets, etc.  (that part I don't miss).  Believe it or not, I never (as a real estate agent) advertised publicly the fact that we provided our own staging (as a way to get real estate clients)....Mainly because we had so many REA colleagues that used our staging services, it was more important to me that we didn't look competitive with them.  Otherwise, why would they use us (the staging company)?  I've been blessed with a very loyal client list over the years, and they've been keeping me busy even in these tougher times.

Sally ~ I love your responses.  That perfect hint of sarcastic humor that's right up my alley!  I probably shouldn't post this little secret here, but...why not: Slip covered chairs (IKEA $79/ea), Dining Table ($99), Centerpiece candle sticks and tray (Marshall's $19 total) Area rug (Pottery Barn $89), sideboard (estate sale $45), Paintings (I made them, but paint and canvas = $70 total), bamboo (Pier 1 $39), liquor tray (Target $19), Empty Hendricks Gin bottles, Martini & Rossi dry vermouth and a cocktail shaker (priceless).  i

It doesn't have to be expensive product to make it LOOK expensive.  Stagers are like magicians...it's how you put the show together.

Judy ~ Wow, thanks for the compliment.  ;-)  Let's face it, I'm sure that show is harder than it looks.  Like Project Runway... when they decide the next challenge is to create an evening outfit from items found at a party decorating store.  Good Lord!  And yet they come up with amazing things!!  Oh yeah, and they have to do it in 6 minutes.  Exagerating I know, but you get my drift.  I would need more time!!

 

 

 

 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Gina ~ You did!  (lol!)

Claudia ~ i take that as a great compliment from someone who specializes in mid-century modern.  Your work is FANTASTIC by the way!  You're so right about the target market for these homes.  In fact, I remember telling the agent that I wouldn't be surprised if an architect purchased the home.  Guess what...that's exactly what happened.  ;-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Nice work you really did make the wood panel look great

Posted by Elysse Bulloch over 7 years ago

The dining room looks awesome too...I am such a fan!

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) over 7 years ago

David - I promise, it's our little secret - I won't tell anyone...  Hey, I can't believe you used Hendrick's gin bottles.  My sister's friend, who is a wine rep, introduced my sister to Hendrick's this summer and she passed the info on to me.  I have a bottle of that delightful golden syrop in my freezer right now.  Has to be mixed with an expensive tonic water with quinine in it - but of course, you know all that!  I will save my bottles for a future stage!  Thanks for the tip(s)!

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 7 years ago

*Blushing*

Thanks, David - You are too kind!

Posted by Claudia Andrade-Desbiens Los Angeles Modern Staging, Home Staging Los Angeles & Orange County (Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA) over 7 years ago

David - absolutely DELICIOUS staging designs! Kudos! You have a great eye and a way of making the rooms look absolutely stunning.

Fantastic job!

Posted by Heather Cook, Quality Home Staging (Rooms in Bloom Staging & Design Inc.) over 7 years ago

The dining room is fabulous looking and only $99-what a bargain-congrats on the feature!!

Posted by Cathy Lee, ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) over 7 years ago

Brilliant choice to use the black and white. It truly compliments all the wood. Almost like a belt on a sleek dress, it makes you stop and look at the design and placement. I am really enjoying your posts David... keep it up!

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 7 years ago

Sylvester:   Needs some plants (lots of them).   I have a horseshoe made of carnations that would look perfect on the front door!   Just tell the buyers that the R.I.P. on the ribbon means: "Really Is Perfect!"

Regards from Houston Home Staging, where we'll stage a home, stage a party, and with the right connections: we'll stage an accident!

 

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) over 7 years ago

Claudia - it's true. :-)

Heather - thanks again.  You're making me hungry.

Cathy Lee - It's from IKEA.  They've had that table for years now.  (it comes with two matching chairs at that price...or you can get the table and 4 chairs  for $179.00 (Granas is the name).  The chairs are kind of "whatever" but the table alone has given us a lot of mileage.

Lori - 'belt on a sleek dress'...I like that!

Tom - LMAO...how do I top that?!!  Can you FedEx the horseshoe quick?  I've got a wreck coming on in the next few weeks and if I hang it up early, perhaps it will trick the angel of death from entering the premises.  Sly.


Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

David, what can I say. Belissimo! I am in awe of your talent. I have never heard of a real estate agent with as much talent that you have in design. Many would like to think that they are good in both areas to sell a home but you are truly talented.  The contrast in colours from light to dark is what makes this room work. Outstanding work.

Posted by Michelle Finnamore, Preparing your property for sale (Vaughan and Toronto GTA) over 7 years ago

Wow...thanks, Michelle.  There is another agent in my company that kept a small grouping of furniture and accessories handy for her own listings, but she never took it to an "outside" business level the way we did.  I don't think she does it anymore, but I always felt that she was very talented, and could make a very successful business out of it if she ever wanted to.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

You have done an awesome job...I did not like the wood on wood but then when you worked your magic, I loved it

Posted by Mary Lou Teague, Home Style and Staging Knoxville. TN (HOME STYLE AND STAGING LLC ) over 7 years ago

Mary Lou, I wasn't a big fan either when I first walked in.  My first thought..(NOW what do I do?).

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Elysse...so sorry I missed your comment above!  Thanks for the '+' comment. 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

It just looks perfect!  I think we are on the same page when it comes to design and aesthetic.  Look forward to seeing more.

Posted by David Peterson, Home Stager Portland OR-Synergy Staging-Portland Oregon (Synergy Staging ~ specializing in vacant home staging) over 7 years ago

Definitely, David...(and thank you.  I take that as a great compliment).  I'll keep posting if you will.  ;-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

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