San Francisco Real Estate : "Sad to Sophisticated"...steppin up to the plate!

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"Sad to Sophisticated"...steppin up to the plate!

 Sometimes "more" is more.  Not the usual maxim attributed to staging and design, but in the real estate world, it all depends on the situation and the space being considered.  Below are some examples of where the seller "stepped up to the plate" and understood the need and value of making their home shine (whether it's a 450sf studio or a 450sf living room).  I admit, I'm addicted to "before and After's"!

 

living room in the Marina, san francisco

 

  David Ames 

  Top Producer 

 

  DavidAmes@zephyrsf.com

  (415) 271-2071

Comment balloon 37 commentsDavid Ames • August 25 2010 03:13PM

Comments

Awesome before and after photos.  What an incredible difference.  Great job!

Posted by Cara Marcelle Mancuso, Call a Marana neighbor, I'm THERE! LONG REALTY (Long Realty - Dove Mountain, Marana AZ) over 7 years ago

Both look AMAZING after their transformations!  GREAT when a seller is on board with everything....makes your job and the SALE so much easier!!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) over 7 years ago

What a great improvement!

I also enjoy "before" and "after" pics.

Posted by Palm Springs Realtor Stewart Penn, Bennion Deville Homes - Broker Associate (Bennion Deville Homes) over 7 years ago

Wow.  Just wow!!!  Great improvements indeed!

Posted by Emmary Simpson, Serving Tucson AZ (Realty ONE Group Mountain Desert) over 7 years ago

Stunning transformation David and great after photos. Like your color palette! ;)

Posted by Tessa Skeens, Staging For Denver Realtors, Builders (Hampton ReDesign, Home Staging and Redesign ) over 7 years ago

Perfect choices for the sophisticated SanFran market David!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 7 years ago

Wow, beautiful work. Send us more pics. I too am addicted to before and afters.

Posted by Linda Thompson (Selling By Design-Staging) over 7 years ago

Incredible.  I'd love to feature it in the group Staging Before and After Pictures. Could you post it to that group as well?

Thanks!

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 7 years ago

Cara, Kathy B., Emmary, and Karen ~ Thank you.  It's always fun when everyone's "on board".

Tessa ~ ;-)

Stewart & Linda ~ Do we dare start a new group? Oh wait...

Kathy N. ~ Speaking of "groups", I didn't know there was such a group (OH no...I'll be like a kid in a candy store!).

 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Thanks, David, for posting it to this group!!

As I said, the transformation is absolutely incredible.

Congratulations. Your home staging is being featured in the group Staging Before & After Pictures.

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 7 years ago

I'm honored.  Thanks, Kathy.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Love the modern furniture and the upscale look!  Fabulous, soft, soothing and sophisticated. 

Posted by Cindy Richter, IRIS Dallas, TX Home Stager (Interior Motiv Home Staging) over 7 years ago

That Living Room is FABULOUS!!! I just bought 2 of those mirrored vases on the table for one of my design clients and she loved them...great job! :)

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) over 7 years ago

Love the sophistication that you brought to this San Fran home. You are so right and price point does call the shots as well. ;)

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 7 years ago

David - This is a really lovely staging job.  I love the artwork behind the sofa - there are so many great touches.  Beautiful job.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 7 years ago

Cindy ~ that could be a great tagline...thanks.

Valerie ~ I found them at Marshall's (believe it or not) a couple of years ago!  (they had slight imperfections at the base which no one could see).

Lori ~ you're right about price point!   ;-) 

Sally ~ Thanks for the compliment, (I actually painted all of the canvas artwork used in our staging).  I'm going to run a "tips and tricks" post in the near future showing how simple it is to create your own custom pieces.  It seems to have become a big trend over the past few years among stagers here in SF.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Stunning David! The two chairs anchor the window perfectly and the firplace mantle looks fabulous!!  Best wishes for a successful, quick sale!

Posted by Cathy Lee, ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) over 7 years ago

What a beautuful job, David!  You could market your paintings...Julie

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) over 7 years ago

Cathy Lee ~ Thank you!

Julie ~ I have actually sold about 12 so far.  (of course, there are a handful I just can't part with).  ;-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

David -I'm speechless (a rarity, I might add).  Your artwork looks like gallery quality.  You are very talented.  I'm so looking forward to reading your future "tips & tricks" post. 

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 7 years ago

Great work David.  We too paint some our own canvases - or many times enhance canvases that we purchase in order to make them fit the space just right.

Posted by David Peterson, Home Stager Portland OR-Synergy Staging-Portland Oregon (Synergy Staging ~ specializing in vacant home staging) over 7 years ago

Sally ~ Thanks (blush).  Not sure where to start on the tips & tricks yet, but I'm looking forward to sharing some of the useful and practical ideas I've come up with or found along the way.

David ~ great idea on the canvas 'enhancement'.  Perfect for when you you don't have time to create a custom piece from scratch, and the realtor needs to have the place photo ready in 24 hours!

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Great job and pictures!  Glad you admitted to being addicted to "Before & After" pictures. That's the first step!  I am too!!! ;)

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 7 years ago

 Wow! I love the art. I am an artist but have never had the time to paint for my staging projects. I have a lot of art in my inventory too so I haven't needed to but your work has inspired me...truely fantastic! You remind me of David Bromstad from Color Splash!!!

For your tips and tricks, why not try a video demo. I used smilebox for my tacking video which is sooo easy to use. My camera's sound wasn't great so it sounds lispy but it got the point across.

http://activerain.com/blogsview/1480473/tacking-tips-how-to-video-by-popular-demand-

I would love to see one on your painting techniques!

Posted by Valerie Sagheddu, ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) over 7 years ago

Janice ~ LOL...is there a 12 step program?!

Valerie ~ That is very cool! (although I hate watching myself on video...perhaps I just need to get over that).  Hmmmm.......

thanks for the inspiration payback!  Time to dust off those paint jars and and get cracking (for both of us!).  The last time I completed a painting was last Christmas.  :-(  Then again, I was running out of 'proper' storage space for them, so I have friends acting as guardians by hanging some of them in their homes (lol).

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

The staging job is beautiful David. Before and After photos are the best aren't they?? :)

Posted by Shar Sitter, Home Staging and Redesign Minneapolis/ St. Paul, M (Rooms With Style) over 7 years ago

David -- I'm loving what I see here.  I just read your profile and it says you sold your staging company to another stager?  Does that mean you only now stage your own listings?  Your clients are lucky to have you on their team!! 

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 7 years ago

Shar ~ I'm addicted.

Maureen ~ You are correct.  We finalized the sale just a few weeks ago, so now the only staging I get involved with is for my own clients.  It's a lot more relaxing now...wearing "two hats" for the last 7 or so years became increasingly exhausting.  I still do a little color consulting on the side and help out a few loyal colleagues when they need advice.  It never really goes away on some level.  ;-)

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Wow David, your art is fabulous, and keep it up... I paint alot of our art too(when I have the time). Great to see another fellow staging artist ;)

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 7 years ago

David, you are so multi-talented.  I love your staging style.  I sometimes paint for the stagings as well.  Abstracts are about color and shapes so I don't have to worry about accuracy.  I think abstracts are ideal for staging because they set the mood with whatever color we choose.

Posted by Leanne Zumbrunnen (Showhomes of Kansas City) over 7 years ago

Lori & Leanne ~ Isnt' it fun!?  And so easy if you think about it.  Even for those who don't think they've got the "gift" or "talent" to paint...there ARE ways and styles anyone can put together.  Best of all, it's custom and no one else will have it!  Even if you're afraid of a brush.  Just get a canvas, different sized spackling tools, maybe some sponges, and Voilà!

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

The first room is dramatic, I wasn't even sure what I was seeing in the first picture, but the space came out great and now the buyer can see what to do with the space.  The chairs by the window in the second room great a great conversation area and make the room twice the size!

Posted by Cindy Garruba (North Fork Home Staged to Sell) over 7 years ago

Cindy - The first photo was a 450sf studio that needed to show functionality to say the least.  What you can't see in the picture is a 2-seater dining arrangment along the right wall.  A small challenge, but worth it just to witness the change.  I really enjoyed that one.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

Hi David, I just can't get enough of seeing your work. Love it. Wish we were closer so that I could work with you.

Posted by Michelle Finnamore, Preparing your property for sale (Vaughan and Toronto GTA) over 7 years ago

Thanks Michelle...that would be fun.

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) over 7 years ago

David, you are a genius!  The 450 square foot studio went from "this is way too small,"  to "look what you can do with all this space!"  Great job!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 4 years ago

Thank you Sharon.  This was an old post from 2010.  Ironically, I was trying to "clean up" my old posts in order to re-categorize them for my public blog, but it didn't work the way I was hoping.  It appears that I've inadvertently brought a few of the old posts back to life. 

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 4 years ago

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